Traditional on Emblik Studio | Creative Studio - Illustration & Designhttps://emblik.in/traditional/Recent content in Traditional on Emblik Studio | Creative Studio - Illustration & DesignHugoenSat, 14 May 2022 11:00:34 +0530Whisper 'The Missing Chapter' Campaign Illustrationhttps://emblik.in/works/whisper/Sat, 14 May 2022 11:00:34 +0530https://emblik.in/works/whisper/<p>We collaborated with <a href="https://kulkarnisameer.com/">Sameer Kulkarni</a> to create illustrations for <a href="https://whisper.co.in/en-in">Whisper India</a> for their “The missing chapter” advertising campaign. The illustrations were done in two different Indian folk art styles. One was done in the <a href="https://en.wikipedia.org/wiki/Kalighat_painting">Kalighat</a> style and the other in the <a href="https://en.wikipedia.org/wiki/Basohli_(town)">Basohli</a> style. The advertisement was for spreading awareness about menstruation and the use of sanitary pads and was targeted toward school girls in rural areas. The illustration was printed as murals and plastered to walls in villages.</p>